These methods really works well for “How To” books where you can really work at getting your book known. I do not write fiction so I don’t know whether these promotion methods would help them or not.If your book is plain rubbish then you should not be promoting it anyway so these methods won’t work for them. Write a good bood and self publish it and you will have a passive income for life.

A Dedicated Website

You need to show case your book on a dedicated website. The only thing that a visitor should be able to do in this website is click to buy your book.
The sales page can be long or short as long as it works. You should inform your visitor about the benefits of your book. Testimonials from happy customers will re-enforce your pitch.
This website will be very in your face and forward in trying to get the click to your book page.

A Separate Blog

This website will be more general but strongly related to your book. For example, If your book is about Fly Fishing in Scotland your Blog could be about Fly Fishing in general.
Each post will have information about your niche. Some people even put the whole content of their book on the blog in small posts. People still buy the book because it is easier to read and refer to.
On every page your book’s cover should be there available for people to click through to your book page. Each post can be keyword focused to get free search engine traffic. After 6 months you should aim to have around 100 posts giving useful information about your subject.
I get people asking to republish my articles and they offer me free links to my book. This is because I am a known expert in my niches.

Book Reviews

Your book will sell better if you have at least 2 or 3 positive reviews of your book. Getting these reviews is a matter of asking other authors for review swaps. You must agree however to be able to veto your review if think the book is poor. If I think a book is not worth 4 or 5 stars I will not post a review. I simply apologise to the other author and explain why.
What usually happens is that the author goes back and revises their book to improve it. Another way to get reviews is to ask other experts to review a free pdf version of your book. Most people can’t refuse a free book, even if it is a pdf version.

Post Articles

I write articles and post them on article directories. This gives my website and my book page links to improve their ranking in the search engine results.
The 2 article directories I use mainly are Ezinearticles and Goarticles. There are many more you can use if you want to do a great deal of article marketing. The point of getting traffic is to get your pages noticed by search engines. The higher your book pages rank the more you book sales you will make.

There are other ways to promote your book but these will get you some good early sales. The beauty of the Amazon process is that you do nothing once it is on sale and amazon do the selling and the dispaching for you. All you have to do is receive your monthly author’s royalties.

The Bad Way To Write Articles

The bad way is where you take a mere shred of information and waffle on for 300 words. You go round and round with virtually no information in the article and offering no value to the human reader. Article directories are becoming far more selective in what constitutes a good article and what does not.
Even I have had some rejected and I take great pride and care with what I write.
The Good Way To Write Articles

The good way to write an article is to have something to say and write about it. Offer real information and your reader will want to know more. Offer no information and your visitor will think. “Nothing for me here” nd move on.
Your content must have that quality and knowledge to be successful. If you are working in niches that you know something about this should not be difficult. If however you are trying to make money in a niche you know nothing about then how can you bring value to your website.
This is why I much prefer working in niches where I am an expert. I recommend you do the same.

To answer the question at the top of the page.

There are 3 main reasons why you are writing articles. One is to have good keywords rich content on your website pages that gets found by the search engines.
Secondly you are writing to satisfy peoples thirst for information. If you have the answer to their problem then they will read and follow you.
Thirdly you can use your articles on other websites to get links back to your website. The most popular type of site to use is an article directory. These are usually high ranking website that will give you good quality links using the keyword phrase you are targeting.
There are other ways to use you articles by using them to answer peoples questions in forums and at Yahoo Answers.

Download This Post As A Free pdf file HERE

Why This Report? – Six Months Of Wasted Time!

When I started out in internet marketing I had no idea about the information held in this report. I therefore wasted 6 months of frantic activity that was going nowhere fast. I wrote articles, I submitted responses to blogs, went to forums and everything else you are supposed to do when you are trying to promote a website and build a business.

What I didn’t know and appreciate was how important the detail is in putting content on my website. It took me another few months to understand that links are the lifeblood of any web page. It also really matters how you set these links up.

I now work smarter and better. I also get results that are finally putting money in my pocket. I am not a well known “Expert”, but I have learnt the importance of keywords, titles and anchor text.

Some Terms Explained.

Web page – I talk in terms of web page rather than website because that is how the search engines view your pages. They see pages not sites. That is why you need to have good internal linking within your group of web pages. You are in complete control of how these internal links are set up so you might as well do a decent job.

Keywords – A Keyword is usually not just one word. It is a phrase of 2 -5 words that are being searched for in the search engines. I have not covered keyword research here as I really want to focus hard on the main topic.

Titles – This is the title of the web page. I see this as the most critical thing to get right when you put up a web page. One of the first things a search engine will look at is the title of the page. It is also what is presented in the search engine results pages when someone gets their results for a search

Anchor Text – This is what is visible on the page to the reader. It is the highlighted words that can be clicked to move the web page visitor to the new page.

A brief look at the internet and why it is a “Net”

One of the most important aspects of making sense of the internet is how it is all linked up together. The Billions of web pages are useless on their own. They are like unrelated stars in the sky. They look interesting but that’s all. You can’t make sense of it all unless all the web pages are linked together in a way that is logical.

The web pages can be linked in a coherent way that makes sense to the visitor. They can also be linked in an ad hoc way that makes no sense at all. A human visitor to a web page will quickly lose interest if the pages are linked to irrelevant content elsewhere on the internet. Not only can human visitors see that the links are off topic. The search engines have learnt to see when the internet links are relevant and when they are not.

So I want to talk about how you link your pages to each other and how you use back linking to make the most sense of your web pages.

The Importance Of Links

It matters enormously how you gain links and how those links are shown on the page. As a precursor to this, it also matters that your page is well written and contains the right sort of content in relation to your keywords and subject.

If your page has no links then it is a lone “star” that no one will ever find. It could have the greatest keyword researched article on it with highly valuable content. This will not matter if you have no way of making it part of the “net” So you need to obtain links as a first priority. I give some easy ways to get links at the end of this report.

You do not need thousands of links if you have done your keyword research correctly. Good long tail keywords will be found and ranked well by search engines if you can get about 20 links to your page.

Some examples of links…

Link Style 1. Full web page address (url)

http://www.quinoatips.com/how-to-sprout-quinoa-new-method/

This lengthy and messy link takes you too a page about how to sprout quinoa but you would never guess it because the link looks ugly. (The Website is a niche blog I run)

Link Style 2. Click Here

Click Here

This looks a whole lot better but still does not give the reader the whole picture. More importantly, it doesn’t indicate to search engines what the content on the new page is about.

Link Style 3. Using A Keyword As Anchor Text

How To Sprout Quinoa

This looks much better. It also IS better for a number of reasons. Firstly the person reading the page has a good idea of what the new page will contain. So you stand a better chance of getting the click through to the other page. Secondly, it will be clear to a search engine that you have provided a good link.

How to Make Your Page Look Relevant To The Search Engines

The process of how search engines decide if a web page is important and relevant. To help me rank well for the keyword “How to sprout quinoa” I prepared this page ensuring the following was included when I submitted the page.

1. The title of the page contained the keyword.
2. The meta description of the page contained the keyword
3. The meta keywords included the phrase
4. The content included the phrase
5. One paragraph has the phrase in bold as a heading

Now the search engines are just machines, they cannot think for themselves so they have to be taught what to look for. Imagine that I have a link somewhere out on the internet on a web page someone is reading. They see a link to my web page saying “How to sprout quinoa”. They click through to and find that there is a page of “on topic” content.

What search engines are doing is worming their way through these links to check if they are good links. So our search engine worm will check first the page that has the link on it. What’s that page about? Then it will check the anchor text and compare it to the 5 page features mentioned above. If there is a synergy and relevancy then the worm will report back that the web page has some value. I am simplifying something that is much more complex to help you see the importance of the anchor text in the link.

So it is critical that your web page has incoming links with the right anchor text contained within it. This will ensure that your page is well ranked. But that’s not all.

Using Different Keywords As Anchor Text

You should obtain links that have a variety of related terms within them. If all your inbound links have the same anchor text then this will appear unnatural to the search engines. Eventually they may see the page as spam. So to continue with our example I could use the following terms as link anchor text.

Sprout Quinoa

Sprouting quinoa

Can you sprout quinoa

Quinoa Sprouts

Quinoa sprout

Quinoa Sprouting

You get the idea. It is crucial that these terms are researched keywords that you have decided will help you get traffic to your website. If your web page has some of these terms within the content of the written word then this will also show the search engines that the link and the content are good.

Keeping your anchor text and page titles natural.

One mistake I made was to find what I thought were good keywords that didn’t make grammatical sense and use them exactly as my research told me I should. So if I determined that “Sprout Quinoa Easy” was a killer keyword then I would put it in the title and content and use it as anchor text.

Bad Decision. Search engines are cleverer than you think. Constructing weird sentences to accommodate these phrases will just attract their attention and they will pick up that you are trying to manipulate them. Its like you are broadcasting to the internet that you are playing games with your link and content.

4 easy ways to get good anchor text links now

Your target is to create 20 links to a post using these 3 methods. So you will have 1 internal link and 19 from article directories, Squidoo and Blogger. All these links must use the anchor text or a variation as the link.

1. Internal linking within a Wordpress blog

One way you can immediately get good links to your post pages in Wordpress is by linking to another post using anchor text. When you post to your blog make sure you link to the previous post with good anchor text.

2. Submit Articles To Online Directories

How to prepare your content for an article directory

Submitting articles to article directories allows you to get relevant links. Before I submit the article I have it completely prepared in a text editor – I use notepad. So I have the following set out on the page before I go online to post my article.

• The Article Title (Including Keyword phrase)
• The Keywords (Including Keyword phrase)
• The content of the article (Including Keyword phrase)
• The Description of the article – Not a paragraph from the article. I write a teaser couple of sentences. (Including Keyword phrase)
• The resource box ready with the correct anchor text and pointing to the web page you are targeting.

If you prepare your article in this way you will get the linking part right first time. If the directory has a WYSIWYG editor then you can highlight your anchor text and click on the “Add Hyperlink” Icon to enter you web page address. If the directory doesn’t have a WYSIWYG then you can put your links in using a line html code.

The HTML you need to set up a link with your keyword rich anchor text in your article is set out below.

Anchor text is highlighted words on a page that link to another web page or resource. Clicking on the text, called hypertext, loads the linked resource in the user’s browser.

<a href=”http://www.yourdomain.com/pagetitle.html”>The Anchor Text</a>

The anchor text (Also Called Hypertext)is the text that occurs between the angle brackets. Place your page address in between the Quotes and the Anchor text where I have put the phrase “The Anchor Text”.

3. Create A Squidoo Lens

A squidoo lens lets you gain links from the content you place there. There are plenty of reasons to have a related lens but I use them for the links. Recently I have put my quinoa blog on my lens as an RSS feed. It means my lens have new content when I post to my blog. I actually do not know for sure if this helps me in the search engines but my hunch is that it does.

4. Create A Blogger Blog

You can post articles to a blogger blog and get backlinks in the same way as squidoo.

Final Tips

If your keyword is hard to work into a sentence you can make it an anchor by writing what I call a “more info” line. What you can do is put the following at the very end of an article

more info >>> How to sprout Quinoa

Some keywords can work well together to make one anchor text. So you can combine them. e.g.

If you had these keywords

“Learn Piano” and “Piano lessons online”

You could make them into one anchor text and page title of …

“Learn Piano Lessons Online”



The most well known free tool is the google keyword tool. You can go there and type in your terms and find hundreds of keywords. You can then find out the competition by going to the google search engine and seeing how many other websites are using this term. You are basically looking for high search numbers and low competition.
There are also paid for tools like wordtracker that do all the work for you. You can get 1,000 keywords complete with competition information. In 5 minutes you can have a set of good keywords to target.

What To Do With These Keywords

To write a piece of content based on your keyword I recommend you use only one or two keywords per article. For a piece of writing 400 words long you should include the keyword in the Title, The Description, and 2 or 3 times in the main copy.
If you are submitting the article to an article directory then you must also use your keyword as the anchor text to send the reader to your link.

Free niche articles are a good way to find more content but you must use them correctly to get the best from them.

Where to find free niche articles

You will do this by joining in with the online community in the internet marketing field. Join the many forums and start posting and helping. There will be many people with articles and free ebooks that they are quite happy to give away. If they are not giving them away they will be very cheap indeed.

What to do with PLR articles.

Once you have a plr article you must rewrite it so that it becomes unique content. The search engines will not rank duplicate content very highly and you will waste your time. To rewrite a plr article you must change the first and last paragraphs and change one words per sentence in the rest of the article. This will make it different enough in most cases to get ranked as a unique page.

A second use for these articles is to combine 2 or 3 of them into one really strong article. These can be posted to your blog or even to an article directory. I find articles that are quite similar in topic to use this way. This isn’t a waste because you didn’t pay for them in the first place.

Using keywords in free niche articles

One further step I do is to ensure that I put in a good keyword in the title. I also place this a couple of times in the content and as a keyword tag for the blog post.