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How To Promote Your Self Published Book

By Ken | March 3, 2010

There are many ways to promote your self published book. I have 2 books in print that I published on createspace.com.
They are available for sale with amazon.com. Because Amazon are so good at marketing, almost anything you put up for sale will sell.
But to really see your sales increase you need to promote it yourself. I have four methods that I use to get people to my Amazon page.

These methods really works well for “How To” books where you can really work at getting your book known. I do not write fiction so I don’t know whether these promotion methods would help them or not.If your book is plain rubbish then you should not be promoting it anyway so these methods won’t work for them. Write a good bood and self publish it and you will have a passive income for life.

A Dedicated Website

You need to show case your book on a dedicated website. The only thing that a visitor should be able to do in this website is click to buy your book.
The sales page can be long or short as long as it works. You should inform your visitor about the benefits of your book. Testimonials from happy customers will re-enforce your pitch.
This website will be very in your face and forward in trying to get the click to your book page.

A Separate Blog

This website will be more general but strongly related to your book. For example, If your book is about Fly Fishing in Scotland your Blog could be about Fly Fishing in general.
Each post will have information about your niche. Some people even put the whole content of their book on the blog in small posts. People still buy the book because it is easier to read and refer to.
On every page your book’s cover should be there available for people to click through to your book page. Each post can be keyword focused to get free search engine traffic. After 6 months you should aim to have around 100 posts giving useful information about your subject.
I get people asking to republish my articles and they offer me free links to my book. This is because I am a known expert in my niches.

Book Reviews

Your book will sell better if you have at least 2 or 3 positive reviews of your book. Getting these reviews is a matter of asking other authors for review swaps. You must agree however to be able to veto your review if think the book is poor. If I think a book is not worth 4 or 5 stars I will not post a review. I simply apologise to the other author and explain why.
What usually happens is that the author goes back and revises their book to improve it. Another way to get reviews is to ask other experts to review a free pdf version of your book. Most people can’t refuse a free book, even if it is a pdf version.

Post Articles

I write articles and post them on article directories. This gives my website and my book page links to improve their ranking in the search engine results.
The 2 article directories I use mainly are Ezinearticles and Goarticles. There are many more you can use if you want to do a great deal of article marketing. The point of getting traffic is to get your pages noticed by search engines. The higher your book pages rank the more you book sales you will make.

There are other ways to promote your book but these will get you some good early sales. The beauty of the Amazon process is that you do nothing once it is on sale and amazon do the selling and the dispaching for you. All you have to do is receive your monthly author’s royalties.

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