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Keywords – Do you really have a clue what you are doing?
By Ken | February 20, 2010
In the arena of internet marketing most of the top players will tell you that using the right keywords is important. Wel I don’t think its important – Its critical.
If you are attempting to get traffic from the search engines and do not look at your keywords then you are wasting your time. People searching online are bust typing in all sorts of terms and the search engines are trying to return relevant results. If you are not using the right keywords then you are missing out on traffic.
Where To Find Keywords
The most well known free tool is the google keyword tool. You can go there and type in your terms and find hundreds of keywords. You can then find out the competition by going to the google search engine and seeing how many other websites are using this term. You are basically looking for high search numbers and low competition.
There are also paid for tools like wordtracker that do all the work for you. You can get 1,000 keywords complete with competition information. In 5 minutes you can have a set of good keywords to target.
What To Do With These Keywords
To write a piece of content based on your keyword I recommend you use only one or two keywords per article. For a piece of writing 400 words long you should include the keyword in the Title, The Description, and 2 or 3 times in the main copy.
If you are submitting the article to an article directory then you must also use your keyword as the anchor text to send the reader to your link.
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